A very cool Mobile Site
Check out the Live Free or Die Hard DVD Site from your iPhone. It’s specific for the iPhone WebKit browser. Really well done.
Archived entries for Marketing
EOS – Not the Camera + Random Branding Thoughts
I’ve always admire companies that’s are good at launching “product brands”.
“Playstation”, “EOS”, “Macintosh” are just a few I can name quickly.
It’s interesting the so-called “Internet companies” have a much harder time (or maybe lack of $$$) to launch “product brands”. I mean, you always see Yahoo! this or Google that. How boring.
But what about “recycle” of brand name that is already being used?
Volkswagen just launched a new car named EOS. EOS of course is the famous Canon camera line. I wonder what causes VW to consider EOS.
